Tires BRIDGESTONE or Goodyear

Bridgestone Blizzak. On par with the x-ice and cheaper.

Honda worked with Bridgestone to make the RE92 tire for the very efficient Honda Insight.

Made roughly a 10mpg difference vs other tires.

I moved to the Goodyear Wrangler Territory ATs. They're a smidge smaller at 33in (stock is 34in), and they are NOT an LT tire. There is a Rivian specific model of this tire, so be specific when ordering. They're significantly quieter on pavement, but still have the AT look. They also maintain the 3PMS rating (which is why I wanted to stay with an AT). I go off-roading a few times a year, and will be testing these off pavement in a few weeks. Most users report good to excellent traction as compared to stockers. Effeciency is largely the same. Environmental factors and angle of your right foot have a bigger impact on range than the tire swap as best I can tell.

BF Goodrich on my truck, since I need to take it off the pavement a lot, but Goodyear on my regular car. Boy I hope my tire shop remembers what's on my car... they're freakin incredible in the snow, better than my 4x4 truck lol

Blizzaks are better than X-Ice for snow.

Blizzaks are better in snow, especially deeper snow, but are noisier.

On the trucks we use Goodyear Wranglers, they're a really fantastic long lasting tire. The set on the Yukon lasted almost 80k miles, granted they're at the end of their life, but that ain't a small number.

Bridgestone tires are usually a good balance of performance and cost.

But you will almost certainly trade off some road noise and comfort.

I too have Assurance tires that lasted about half the amount of miles they are warranted for.

These are absolute JUNK. 35k miles on a well maintained Lexus RX 450h with normal driving - they are toast. We were going to change them in July because they are to the wear bars - except one bubbled a sidewall and blew while sitting in the parking lot today.