I just changed out my rotors and brakes, both fronts and rears. I went with the Akebono ProAct pads, Centric GCX front rotors, and Dynamic Friction Geospec rear rotors. The OEM front pads are Advics (GG friction rating), and the rears list NBK (FF friction rating). The Rotors are all Advics.
The ProActs are slightly better, but nothing significant. I had plenty of life in the fronts, but my rotors were slightly warped, and the outer rears were pretty worn. 50k miles, pretty much on the money.