Tires BRIDGESTONE or BFGoodrich

I’ve had both. Wildpeaks on my 5th 4Runner and K02 on my Landcruiser. I prefer the look of K02 by a long shot if that matters to you. They both ride identical to me on the highway and snow honestly. They are both ATs so gonna cake up and suck in the mud.

K02!! If you're OK with less fuel efficiency they're beasts. Never buying a different tire.

Haven't had Falken but I currently have KO2's on my 470. I live near Durango at 8400' and still have 3' of snow. I haven't had any complaints with these tires, on road, off-road, on snow or ice. They perform way better than Yokohama's, or Hankooks in my opinion and I will most likely get them again.

Both great all terrains. Which means, good at most things, great at nothing. Ko2 is the standard for a reason, wildpeaks WERE the more affordable sexy new alternative. Were is the key, not much cheaper like they used to be. Still I got 40k out of mine before going back to ko2s on my gx470. Ko2 is a much better looking tire with a more unique tread pattern that works great in the snow and rain. Not so great in mud, but that’s why they make mud terrains.

KO2s - 50k on my 80 series and still have 8/32nds tread (roughly half way worn). Mileage warranty is 50k. Super quiet compared to other ATs I've tried.

Have the KO2 on my Ram 2500. Better traction than stock on wet pavement, no increase in tire noise and same fuel mileage. Would buy again.

I have run a decent range of all terrains. The KO2's by far performed the best; they were the most quiet, got the best mileage and performed the best offroad, especially when aired down.

After a massive blowout on 422 here in PA a few months back, and having HUGE bubbles in the sidewalls of two other tires and a large gash (no idea where this came from) of the spare that went on, I replaced all four with a set of Bridgestone RE980 AS+'s. What a difference in the way the car rides and grips. You can feel the Bridgestone's handle the bumps SO much better than the stock Conti's and there's much more grip.

I've had same experience with their blizzacks. Great traction, horrible road noise.

I have found it quite hard to predict, but Bridgestone were extremely noisy for me. Then I had Michelin which were slightly quieter but still didn't satisfy me completely.