Tires Goodyear or Nokia

Goodyear Super Car 3 > RS4 if you’re looking at longevity and pace.

As far the the tires themselves: for all-season tires, I'd recommend Nokian WRG, as they're all-season tires that have a winter tire rating, so you'll get better traction in the snow.

I put Goodyear Exhilarates on my 6 and they were awesome. Extremely good traction in the rain. Never really used them in winter weather, but they were phenomenal wet or dry.

Update.... I got the Goodyear Assurance ComfortDrives for the van after some research and discussion with Tire Rack. They have pretty much eliminated tire noise and sharp impacts, which is great.

Mine wore 11 year old nokians untill its rusty demise in january when i had to say farewell. They where rock hard but boy it was fun going sideways everywhere

My recommendation would be the nokian hakkapeliitta. These are by far the best snow tires I've ever used. They're also reasonably priced.

Nokian Hakkapelita’s … used to run pirelli sotto zero 3 and blizzaks … never going back. Nokians are WAY better in the winter.

Nokian Hakkapelitas. They are expensive, but once you try them you can't go back.

You can take a bigger hit in tires alone. For instance, on my stock ContiProContacts, I average 27 mpg with 235/50r18 tires. Same size but with Nokian Z-line A/S, a tire that grips the road much better wet and dry, I'm lucky to hit 25 mpg, usually more like 22 mpg.

I just put new Goodyears on my trailer. One of the 4 was a GY Marathon and it feels so squishy and the sidewalls just feel weak compared to the other Chinese tires so its going in the trash for sure.