Ignition coil Denso or MSD

Denso Ignition coil

If you go to Autozone and open the box of their 2004-2005 coil pack, IF it has a "Denso" or "Made in Japan" sticker on the bottom, it's 100% OEM.

Pros: 100% OEM if Denso
Vehicle: Honda S2000
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Denso Ignition coil
ThingCalledLight
  • Starting:
  • Jerks:
Rating 4.0

Running much better now. Will eventually replace the other three ignition coils, but those Denzos are $90 a pop.

Pros: running much better
Cons: costly part
Vehicle: Toyota Yaris
Mileage: 187000 km
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Denso Ignition coil

I did manage to find the oem plugs (12290-rb1-004) for $32 each from hondapartsnow.com and Denso coils from AutoZone (673-2312) for $65 each shipped.

Pros: saved a boatload of money
Vehicle: Honda Fit
Mileage: 160934 km
Part number: 12290-RB1-004
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Denso Ignition coil

DENSO 6731309 Direct Ignition Coil - Coil on Plug. DENSO coil interchanges with OE Diamond coil; OE Quality Replacement Part

Pros: OE quality, direct interchange
Vehicle: Lexus
Part number: 6731309
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MSD Ignition coil

Couple years ago I put a full pack of MSD coils on it, and they ran amazing right off the bat, and great for about 3 years before I had a coil fail on me while I was camping.

Pros: ran amazing, great performance
Cons: one coil failed
Vehicle: Toyota Tundra
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Other comparisons

Which ignition coil to choose — Denso or MSD?

If choosing ignition coil across many manufacturers, check the part ranking. If your choice is down to two brands, the PartReview part comparisons help.

We compare ignition coil across these categories:

Comparison of ignition coil Denso and MSD
  1. PR Score.
  2. Overall ranking.
  3. Vote balance.
  4. Average rating.
  5. Number of reviews.
  6. Feature ratings.
  7. Car owners’ choice.

Which ignition coil are better — MSD or Denso?

In March 2026 on PartReview, ignition coil Denso were overall better than MSD.

  1. Denso received a PR Score of 93 out of 100, and MSD scored 82 points.
  2. Denso ranked 2 in the overall ranking, and MSD ranked 3.
  3. The average rating is higher for Denso (4.5) than for MSD (4).
  4. Ignition coil Denso have better feature ratings than MSD:
    • Starting - owners believe, that by this property Denso does not differ from MSD.
    • Jerks - drivers claim, that this property for MSD is outperforms Denso.
    • Warning light - reviews suggest, that this property for Denso is preferred to MSD.

Which ignition coil are more popular — Denso or MSD?

In March 2026 on PartReview, ignition coil Denso were overall more popular than MSD.

By vote balance, ignition coil Denso surpassed MSD:

  • For Denso, the ratio of positive (123) to negative (9) votes is 114 votes.
  • For MSD, the ratio of positive (91) to negative (19) votes is 72 votes.

By number of reviews, ignition coil Denso surpassed MSD:

Which ignition coil do car owners prefer — Denso or MSD?

In March 2026, according to PartReview, ignition coil Denso led more car-specific ratings than MSD:

Denso are chosen by owners of cars such as: Honda Fit, Volkswagen Passat, and others.

Ignition coil MSD have not yet taken leading positions in car-specific ratings. You can help by adding a review and specifying your car.

Other comparisons of ignition coil

If this comparison didn’t fully answer your question, there are many others on PartReview.

For example, comparisons of ignition coil Denso with: Bosch, DELPHI, NGK, APR, HITACHI, OEM Volkswagen, BERU, Bremi, Duralast, OEM Audi.

Also available: comparisons of ignition coil MSD with: Bosch, DELPHI, NGK, HITACHI, APR, OEM Volkswagen, BERU, Bremi, Duralast, OEM Audi.

You can also see who is better among other ignition coil manufacturers: Bosch or Denso, Bosch or DELPHI, Bosch or MSD, Bosch or NGK, Bosch or APR.

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