Tires OEM BMW or GENERAL TIRE

I used General Tire Altimax 12 studded tires on my 2017 VW Golf Sportwagen for the 4 winters that I lived in central Maine and absolutely loved them. Great winter tire especially for the price.

I like the Altimax on my Passat.

Regarding the X3M - I have about 9 months and 6k miles or so dailying mine. It is firm but I don't believe it's as punishing as most reviews mention. The thing is a monster man. I don't know why anyone would need anything more in a daily. It handles easily as good as my RS3 did and maybe even less body roll despite being much higher CoG and the RS3 didn't roll much either. It feels direct and definitely feels rear driven.

I am on my second set of General Grabbers, and may go for another set. aggressive tread, quiet on the road, and last forever.

The rugged-looking alloy wheels of the prototype, shod in General Grabber A/T Sport tires (275/60R18), sound like a fitting choice for the production model.

I have been using this specific tire below for almost 20 years. Had my 2006 for 11 years and now my 2017. They have great wet road handling. Excellent tread wear. I get about 70K miles a set. Not sure what your price range is but don't skimp on tires, especially on a truck. You want that wet road grip.

Update 6 months later: I haven't gotten a chance to test them in snow despite getting them in January. It was a very mild winter. But I noticed immediately how much better they handled in the rain. Compared to those these made a real difference and I felt safer. I don't notice any more noise with these.

Basically, both are pretty good tires and at an equal price or a little bit more, I'd take the Generals...

Had Generals that would get a flat spot in colder weather.    Not sure if much has changed in 10 years, but it definitely put me off General for a while....

Im 6000 miles in on my i4 m50 and the tires are about to be replaced. Its a super powerful and super heavy car and it will eat up tires like nothing.